About


The OCTAVIA CHIRU brand narrates stories written by its creator to the public. The fashion collections represent chapters, the outfits are characters, and attention to detail adds essence through metaphors, anachronisms, parables, and, of course, sustainability embodies the happy ending.

A visual volume with clothing pieces, ceramic accessories, and footwear, all coming together in harmony, creating the O.C. universe. Each piece by OCTAVIA CHIRU is contemporary, timeless, a statement—a blend of textures, shades, and shapes for a look that tells you a story, not just a passing trend.

In the following, we will discover more important causes for this brand.

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The OCTAVIA CHIRU brand is a brand that sustainably produces its clothing and accessories.


May 2023

BUCHAREST, Romania—Four Romanian fashion brands have committed to going fur-free after collaborating with Humane Society International/Europe and have become the first designers in Romania to join the global Fur Free Retailer program. Ioana Ciolacu, Muse um Concept, REDU, and OCTAVIA CHIRU now join nearly 1,600 fashion brands, retailers, and designers from 25 countries worldwide who are part of the Fur Free Retailer program, including Gucci, Moncler, Prada, Adidas, H&M, and Zara.

Continuing on the responsible-sustainable path, OCTAVIA CHIRU accessories and jewelry are made from ceramic, non-toxic glazes for the environment, and pure metal particles (24k gold or platinum).

Each product is hand-shaped and hand-painted in the OC workshop.

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