Euronews – May 2023

Four Romanian brands give up fur and join the Fur Free Retailer program

Humane Society International / Europe

“Four Romanian fashion brands committed to giving up fur after collaborating with Humane Society International/Europe and became the first Romanian designers to join the global Fur Free Retailer program. OCTAVIA CHIRU, Ioana Ciolacu, Muse um Concept and REDU now join the almost 1600 fashion brands, retailers and designers from 25 countries around the world that are part of the Fur Free Retailer program, including Gucci, Moncler, Prada, Adidas , H&M and Zara.

Octavia Chiru from OCTAVIA CHIRU says: “We created our sustainable fashion brand in a world of consumerism to make a difference. We want a future for everyone, a healthy one”!

Information on raising animals for fur:

Over 100 million animals are killed for their fur every year worldwide, which equates to the death of three animals every second, just for their fur.

Fur farming has been banned in 19 European countries, including the Netherlands, Austria, Belgium, the Czech Republic, Slovakia, Croatia, Slovenia, Luxembourg, Malta, Ireland, Estonia, France, Italy and, most recently, on September 22, 2022 , in Latvia. Political discussions regarding the banning of fur farms are ongoing in Romania, Lithuania and Poland. Two other countries (Switzerland and Germany) implemented regulations so strict that the growth of fur effectively stopped, and three other countries (Denmark, Sweden and Hungary) imposed measures that put an end to the growth of certain species.

The Fur Free Retailer program is the most important global initiative that connects businesses that do not use fur with customers looking for products of ethical origin. Joining the program is free and aims to advise and encourage companies to give up fur and promote the spirit of ethical consumerism. The program is initiated by Fur Free Alliance, an association that brings together over 50 animal protection organizations, and is represented in Romania by Humane Society International/Europe.”

You can read the entire article by accessing the link below:

Patru branduri de modă românești se angajează să renunțe la blănuri și se alătură programului Fur Free Retailer – Humane Society International (

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